about
about
UNROUTE proposes
a social device for "enjoying the unsolvable."
Not thrills or surprises,
but "mysteries" are triggers that motivate people.
People believe that they encounter mysteries.
They move when they are drawn into a mystery.
When they solve a mystery, they connect.
For example, mystery x food creates a "mystery that draws you in."
For example, mystery x education creates a "learning to become a detective."
For example, mystery x tourism creates a "journey to discover the truth behind the scenery."
UNROUTE creates a mysterious space where people appear out of nowhere.
"Unsolvable mysteries" and "never-ending stories" = "living experiences."
UNROUTE will apply this "system that motivates people"
to all areas of society.
member
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Ando Mifuyu
CEO of UNROUTE Co., Ltd. / Mystery Producer / Scenario Writer
While attending Keio University, he studied abroad at the University of Amsterdam in the Netherlands as an exchange student.
After working for Shueisha, he went independent and published his works while traveling to 48 countries.
His books "Practice Not Connecting" and "Knowing" have been translated and published in Taiwan and Korea,
and he even had a conversation with a Korean YouTuber with approximately 900,000 subscribers.
In the spring of 2025, he had a sudden inspiration and decided to make mystery stories, his favorite genre since childhood, his life's work.
On September 9, 2025, he founded "UNROUTE Inc." Participants play the role of detectives and solve various cases, developing this experiential entertainment experience not only in Japan but also overseas.
He aims to expand the mystery genre to a new dimension and become a captivating brand.
He has made numerous media appearances, including "Jonetsu Tairiku" and "NHK Special." -
Ryunosuke Sakai
Mystery Expert
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Ryunosuke Sakai
Mystery Expert
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Ryunosuke Sakai
Mystery Expert
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Company Profile
UNROUTE Co., Ltd.
Established: September 9, 2025
Representative: Midori Ando
Service details
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